授課教授

       布萊恩教授于2000年獲得芝加哥大學(xué)商學(xué)院商業(yè)經(jīng)濟(jì)學(xué)博士。畢業(yè)后即以戰(zhàn)略管理學(xué)助理教授身份進(jìn)入斯坦福大學(xué)商學(xué)院任教。

       布萊恩教授的研究方向主要集中在移動互聯(lián)網(wǎng)和互聯(lián)網(wǎng)產(chǎn)品的定位和被用戶采用的決定因素，內(nèi)容的可用性，產(chǎn)品的定價策略，以及公司在行業(yè)里的競爭戰(zhàn)略。布萊恩教授近期的研究成果還包括了中國減少汽車排放污染和制造業(yè)污染對經(jīng)濟(jì)生產(chǎn)力的影響。布萊恩教授教所授的課有企業(yè)競爭戰(zhàn)略，管理經(jīng)濟(jì)學(xué)和信息產(chǎn)品市場。他被長江商學(xué)院學(xué)生評為首屆最佳教學(xué)獎的得主。

課程介紹 About the Lecture

       This lecture introduces some interesting pricing practices that Professor Viard has seen used by firms in China. Firms employ a wide variety of pricing practices and some of these seem a bit unusual. For example, why would a firm “damage” a product and charge a lower price for it? Why would a firm price several products together rather than letting you choose each of them separately? Why would a firm charge a different price for a white-colored versus a grey-colored item? With your help, we will try to understand why firms engage in these practices and what they say about the best ways to price.

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